Swiss watch brand Hublot has launched its very first smart watch, and we can hardly think of a better marketing campaign more prone to hit that ever-elusive sweet spot than, you guessed it, the 2018 FIFA World Cup! Hublot has officially been appointed time keeper for the upcoming World Cup and the watchmaker has elected to design its signature virgin smart watch to run on, surprise-surprise, Android technology. Or, more correctly, as the technology has recently been re-branded, Wear OS.
The Big Bang Referee 2018 FIFA World Cup Russia watch is powered by the Intel Atom Z34XX processor, which happens to be the same (master)piece of technology that drives the 2017 Tag Heuer Connected Modular 45. This is no happy accident either, as Hublot and Tag Heuer are both owned by parent conglomerate LVMH.
Timepieces To Live By
Quite befittingly, only 2,018 Big Bang Referee 2018 FIFA World Cup signature timepieces have been manufactured and being one of the cool kids who owns one of these limited wearables will set you back a cool $5,200. The Big Bang Referee wearable will provide you with all sorts of useful and cool statistics and info that will make any die-hard soccer fan’s heart skip a beat. A countdown to the World Cup is already underway on the 400 x 400 AMOLED screen, and the 35.4mm watch face will tell you everything you need to know about the matches that are being played once the World Cup commences.
To add just that extra little bit of excitement and to keep you on the ball, the Big Bang Referee 2018 FIFA World Cup watch will vibrate and display the word GOAL every time a goal is scored on the field.
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On And Off The Field
Besides for the limited number of watches that have been made available to the sports loving public, an unspecified number of special referee edition watches have also been released. These watches will be worn by referees overseeing the matches and will act as digital assistants, keeping track of match statistics, and of course, goals.
A beta-version of the Big Bang has apparently been doing the rounds during 2017 matches, the focus being on testing the technology in a real-time environment in order to iron out any glitches in the specialised technology.
More Than Just A Pretty Face
Despite its hefty price tag, fans will be delighted to learn that they won’t merely be forking out their hard-earned cash for something that’s only worth its name in brand exclusivity. The Big Bang Referee 2018 FIFA World Cup watch shares the backbone of its design with Hublot’s iconic Big Bang range, hence the name. It’s all there: the detailed architecture scored out of refined titanium, the 6-H shaped screws, and the signature Kevlar insert. The analogue model dial shares the stellar aesthetic appeal of the automatic watches, making this particular timepiece one that is both modern as well as classic.
Digital intelligence has been incorporated into a Hublot time piece for the very first time, and as far as expectations go, the Big Bang Referee 2018 FIFA World Cup watch will be setting the standard for Hublot’s smart range going forward.
It really is the perfect coming together of watch-making tradition with innovation and connectivity. What’s more, fan dials have been designed to appear in the colours of competing nations, driving home a distinct feel of inclusivity and team spirit.
Two cuff straps come standard with the Big Bang FIFA watch, one of which is a black natural rubber strap branded with the Hublot emblem, and the other a strap that has been designed to reflect the colours of the wearer’s home country.
Whether you’re actively involved in the world of sports or whether you prefer to get your adrenaline fix from sports-themed online casino games, the Big Bang FIFA World Cup Watch is bound to put a smile on your dial!